Many people surf the Web while they watch television. Soon the websites they visit could adapt in real time themselves to the shows being watched—automatically presenting information relevant to the show, or even tuning their ads in response to what you're watching.
A new type of Internet-connected television, due out before the end of the year, has built-in software and hardware that send data about what is on-screen to an Internet server that can identify the content. Web pages being viewed using the same Internet connection as the TV set can then tap into that information. The system can identify any content onscreen, whatever the source, whether live TV, DVDs or movie files playing from a computer.
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Author: TOM SIMONITE
