Since it began, Kickstarter* has been home to musicians and film makers looking to fund their projects. It has now become a hotbed of innovation as designers, inventors and entrepreneurs tap into the vast “crowdfunding” community to realise their ideas.
The concept of crowdfunding is simple: If lots of people chip in, a project can raise the funds it needs to go ahead. It’s an idea that has seen considerable success in music and film, possibly because such artistes often have a close relationship with their fans. Independently-minded musicians such as Ani DiFranco, for example, have been building direct relationships with fans for years.
To read the full, original article click on this link: Entrepreneurs flock to crowdfunding websites | Firstpost
Author:Suw Charman-Anderson
