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University World NewsA top official at the European Commission has signalled an important change in the EU's attitude towards innovation that will highlight the role of creativity and design. The new approach could see a shift away from support for high-tech companies and towards new 'creative clusters' of design firms, business support services and progressive regions.

It may also form the nucleus of a European Innovation Act, pledged by commission President José Manuel Barroso by the spring of next year. Some clues to the commission's thinking have now been revealed in a speech by Jean-Noël Durvy, Director of Innovation Policy at the Brussels enterprise department, as reported by the Brussels-based news service Euractiv.

University World News - EUROPE: Less hi-tech, more style please