Despite the potential pitfalls, thousands of companies continue to incorporate design thinking into their business process, often with outstanding results. In an era when almost every product or service on the market is at least satisfactory and efficiencies have largely been optimized, innovation is still the most effective way for a company to differentiate its offering.
For the company that wants to begin pursuing this path, a new perspective is essential, whether it takes the form of a newly created internal innovation group, a shake-up of the executive team, or the engagement of a consultancy. In each of these cases, matching expectations with reality is crucial. In the case of the consultancy--my area of expertise--there’s also the relationship to consider.
To read the full, original article click on this link: 6 Golden Rules For Turning Consulting Relationships Into Breakthroughs | Co. Design
Author:Sohrab Vossoughi
