Some of our best ideas supposedly come to us in the shower: a business to start, an industry to shake up. Or maybe not, says entrepreneur Eric Ries.
"When we're in the shower, when we're thinking about our idea — boy, does it sound brilliant. But the reality is that most of our ideas are actually terrible," he says. "But it's hard to know which are the brilliant ones, and which are the crazy ones, until we actually test them against reality."
Ries, who runs the popular blog Startup Lessons Learned, has sought to collect good ideas about how to start a business. And he describes them in his new book, The Lean Startup, about innovation in an evolving marketplace.
To read the full, original article click on this link: 'Lean Startup' Advice: Think Big, Start Small : NPR
