Social media is not dangerous or “just a consumer thing” for businesses, according to Gartner analyst Carol Rozwell. Social has turned the corner from “interesting” to “imperative”, letting you “search out good ideas, and adapt them to make them work for you”.
Upper management in their 30th-floor, wood-panelled offices have yet to understand the “upside of social media” — and many are unwilling to explore the benefits their organisation will receive. While many are business and social media savvy, some are still making ludicrous statements such as “social media is dangerous”. This is crazy in the age of Facebook and Twitter given the influence these social networks play in our everyday online lives.
To read the full, original article click on this link: 10 reasons businesses don’t get social media | memeburn
Author:Steven Norris: Staff reporter
