If your marketing strategy had a personality type, what would it be?
Popular in the field of psychology, the MBTI (Myers-Briggs Type Indicator) is the world’s most widely used personality assessment test. The questionnaire is designed to measure personality by evaluating preferences in how people perceive the world and make decisions, and it is based on 4 scales: Extraversion/Introversion, Sensing/Intuition, Thinking/Feeling, and Judging/Perceiving. While some people fall at the extreme ends of these scales, it is also common to fall somewhere in the middle. Now, as an inbound marketer, is it better to have one personality type or another? Should you be more extraverted or introverted? Judging or perceiving?
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Author:Sarah Goliger
