Using images throughout your business' web presence—in blog posts, on Facebook, in online presentations, etc.—presents a great marketing opportunity to capture people's attention and create brand awareness. But how do you choose the right images?
If you've spent more than 10 minutes on the web, you've probably seen photos of multicultural people pointing at a computer and laughing together. Or after clicking on a company’s Contact Us link, you must have seen some stock photo model with a headset on, representing the customer services department. These practices are widely used and, frankly, a little bit absurd.
In today’s episode of the Weekly Marketing Cast, we discuss how to choose the right images to include throughout your web presence.
To read the full, original article click on this link: How to Choose Authentic Images for Your Website [Marketing Cast]
Author:Magdalena Georgieva
