The collection, analysis and use of consumer data is and will continue to both be valuable and yet threatening to privacy and individual preferences. Think about the implications already being revealed. How and what you communicate and associate with reflects your character, affinities and values. All of the related data is for the world to see and organizations to use both for you and against you. Data drives everything we know and don’t yet know. Data also drives the economic value of internet offerings. Every time we type an email, dial a number, add a tweet, land on a page or publish content we are adding data to the “network” and that data carries meaning and meaningful indicators of behavior.
Data is exploding faster than most imagine and with explosive growth organizations, people and machines are learning more about human behavior and people’s preferences faster than ever before.
To read the full, original article click on this link: There Is Lots Of Money In That Data | Relationship Economy
