Everyone wants to be innovative; most fail!
In fact, I can’t remember when any organization last came to IMD and pronounced themselves as being innovation indifferent; yet, the sad truth is that while everyone dreams of becoming Apple, most linger in the same innovation-lite purgatories that we associate with today’s RIM, Kodak, even Sony, and countless other organizations who despite their best efforts and historical legacy are no longer distinguished by the successful commercialization of great ideas. Clearly, such organizations are not the victims of aspirational failure; they all aspire to be innovative! The problem must be somewhere else; perhaps their organizational culture?
To read the full, original article click on this link: Innovation: Corporate Culture is Not the Answer! - Forbes
