Writing the subject line is often the last and most hurried step before sending an email, when it should actually be the other way around. These are very much a mission-critical element of your communications strategy that you shouldn’t leave until deadlines are looming. In fact, those first few characters are the doorstep to your emailing success; since it’s all you have to catch the attention of your reader, entice them to open your message and take action.
To read the full, original article click on this link: Seven rules for writing a stellar email subject line | memeburn
