Like many others, I have been devouring books and articles about Steve Jobs ever since he passed away. My fascination with his genius has less to do with technology than creativity. I have been involved in advertising all of my adult life. To my mind, in the past 25 years no other company, not even Nike or Disney, has been as brilliantly and consistently creative as Apple. And there’s never been a better advertising mind than Steve Jobs’.
Jobs was different from many other corporate leaders in that he always knew what he wanted. When he returned to Apple after his decade-long banishment starting in the mid-80′s, the company was on the verge of bankruptcy. He actually wrote some of the better lines of the famous “Think Different” manifesto ad that helped refocus the company and bring it back from the brink, and even got personally involved in the editing of the finished spot (see the rare Jobs-narrated tribute commercial, below). The bar was always raised very high for his team, almost preternaturally. This tyranny of unreasonableness in demanding of those around him to leap above and beyond what they assumed was only just possible, was a reflection of his complete belief, almost a religious devotion, in explosive inspiration over process.
To read the full, original article click on this link: The 3 Things That Steve Jobs Taught Us About Creative Leadership - Forbes
