Trends come and go. Some turn into everyday practices under a new name while others fade away because they prove to be non-productive. Given all the attention to social media one wonders whether it will turn into a everyday practice under a new name or simply fade away.
Just consider how fast social media has transformed mainstream media. Five years ago main stream media wasn’t paying much attention to this thing called “social media but today it permeates all media and no main stream media wants to be left out of “social media circles”. The irony is that social media has turned into just another marketing channel and as such everyone is using it whether it is effective or not. However some people and organizations are moving beyond marketing towards understanding that the fundamental dynamics of communications has changed, whether called social media or not.
To read the full, original article click on this link: Social Media Will Not Exist In 5 years | Relationship Economy
