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Reid Hoffman at Greylock Partners foresees a tectonic shift coming in the Web, with data and its many uses as the new linchpin, replacing identity and relationships.

MOUNTAIN VIEW, Calif.

THEY come for his money. They come for his advice. They come — duh — for his connections.

But mostly they come, with all the élan of Dorothy on her way to Oz, for a chance at some face time with Reid G. Hoffman, the start-up whisperer of Silicon Valley.

Mr. Hoffman made his name and fortune as the co-founder of LinkedIn, the social network that went public five months ago. But he has also emerged as something else — — as the man whom Internet entrepreneurs call when they dream of becoming the next, well, Reid Hoffman.

Want to brainstorm about new technology? Build a business? Raise a cool million — or billion? Mr. Hoffman is a man to see. If he can’t help, he probably knows someone who can. He is, as you might expect, a seriously linked-in guy.

To read the full, original article click on this link: Reid Hoffman of LinkedIn Has Become the Go-To Guy of Tech - NYTimes.com