DO... 1. … put customers ahead of everything else. Figure out which problems you can solve for your customers or which benefit you are offering.
2. .… find out what types of individuals or companies are most likely to want the product or service you are providing. Who are they, where are they, what are their key characteristics?
3. … devise a sales process and a marketing method that will take your business to the customers most likely to “buy” them. This includes price and pricing models, market positioning, and promoting your company in a way they are most likely to respond to.
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