American Express wants to have a stake in the next big digital commerce startup, and it’s establishing a new $100 million fund to make sure it doesn’t miss out. The fund will be spread out over multiple years and will focus on early-stage startups that can create innovative ideas that will ultimately benefit AmEx and aid in its digital transformation.
The company is looking at all kinds of companies offering everything from mobile and online payments and location-based offers to loyalty and rewards programs, security and analytics. American Express will look to take a minority stake in these companies and create partnerships with them that will ultimately help bring new technology to the company’s audience of more than 90 million customers worldwide. Portfolio companies will be able to leverage not only American Express’ customers but also its employees, customer service and data analytics.
To read the full, original article click on this link: AmEx lures digital commerce startups with $100M fund — Tech News and Analysis
