So, you’ve launched a company, but you want to go in a different direction regarding the logo, name and maybe even some product features. A full relaunch is not easy, but it could be the “X factor” that drives your startup to success. Mashable spoke with Cassie Lancellotti-Young, VP of marketing at Savored — a restaurant reservation site that launched in 2010 as VillageVines — and Luke Brassinga, a principal at social media marketing firm Likeable Brands.
To read the full, original article click on this link: How to Manage a Rebrand
