Calls-to actions are extremely critical components of effective lead generation, and the language you use in your calls-to-action is probably the most important element you can optimize to improve their click-through rates. Crafting the message, however, can be time-consuming and challenging. So let's review some best practices for writing a compelling call-to-action across different places on your website and various stages of your sales cycle!
1. Convey Value
Your CTA should answer the question, “What’s in it for me?” Think about the top two or three benefits of your offer, and try to list them in order of priority. Then, pick the most critical one, and shorten it to just a few words. In that way, you will highlight the key point of engagement and ensure there is alignment between your ad and the offer.
To read the full, original article click on this link: 10 Best Practices to Optimize the Language of Your Calls-to-Action
