For many firms, developing new products for consumers around the world is the most visible manifestation of innovation - the "real deal." But many people still see India as a place where other people's ideas are made or executed and not where innovation begins. (After all, you don't hear about an Indian equivalent to Google, iPod or Viagra.) Bu they're wrong. In more than 600 captive research and development (R&D) centers across India today, corporations are designing and building amazing new things.
For example, GE's John F. Welch Technology Center has developed a string of technological marvels. A transparent roof spanning 300 meters without any central supports. Adevice to display integrated anatomical information from a CT scan with live functional information from a PET scan. A car bumper that self-destructs on impact (rather than destroying, say, the leg of an unlucky pedestrian). The markets for these wonder products are truly global, encompassing the United States, Europe, Asia and, of course, India itself.
To read the full, original article click on this link: India: The World's Secret Silicon Valley - Nirmalya Kumar & Phanish Puranam - Business - The Atlantic
