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I walked out of a meeting of executives Friday with five business cards — and each one of them was a different shape and size.

It raises the question: Does creativity matter when it comes to business cards? Is there a payback for the extra money (sometimes thousands of dollars) that is spent for design, printing and in some cases diecutting?

It was no surprise that the creative cards came from marketing and ad people. (Look to the right to see the cards I collected).

To read the full, original article click on this link: Creative business cards: Are they worth the expense? - Minneapolis / St. Paul Business Journal