As a branding and design consultancy, there are few things more exhilarating than being involved with a startup. But I have also seen some recurring challenges. Namely, when a client is starting a business, everything is top priority, and it is often easy to think "logo" and "design" should come later.
Putting aside the fact that a brand is much more than a logo, we acknowledge that there are cases in which the success of a business does not depend at all on its branding. These are typically businesses that have a proprietary offering (usually technology) that’s so strong and so unlike anything that’s come before that people will use it regardless of how it looks and makes them feel. Or, you’re a monopoly.
To read the full, original article click on this link: Brand Early, Not Often | Fast Company
