As more and more of us realise the importance of developing an online strategy, an obvious question pops up: Where to start? And as with any business strategy processes, it’s important to get a clear idea of where you are, where you want to go and how you intend getting there.
Flourishing in this environment requires an adaptable, flexible and responsive strategy that continually monitors and measures reactions to campaigns outcomes in a manner that allows the brand team to respond accordingly and timeously.
To read the full, original article click on this link: Five key elements to managing your online brand reputation | memeburn
