Time and time again we've seen the same story play out: An established industry player ignores digital and ends up in a fight for survival against a brash startup, empowered by a little user focus and unencumbered by the burdens of maintaining the status quo.
But this week Barnes & Noble did something to turn the tables. With the launch of the Nook Tablet and the announcement that it expects to generate $1.8 billion from the Nook line this year, Barnes & Noble did something that anyone who cares about technology and business should find inspiring: It became a technology company.
To read the full, original article click on this link: What Every Company Should Take From Barnes & Noble: A Page From Their Corporate Playbook | Fast Company
