Ever heard of Harvard Business School? Odds are that you have, since brand awareness has never been a Harvard problem. What was a Harvard problem was the perception of the school as a stuffy, arrogant, blue-blood playground. And so, back in 2008, Harvard Business School hired Brian Kenny to be its first chief marketing and communications officer and to help tell the Harvard story to alumni and prospective students.
Kenny’s background is in marketing — he spearheaded U.S. marketing for Genuity, Inc. and oversaw global marketing at The Monitor Group before moving to academia — and was the VP of marketing at Northeastern University prior to moving to HBS. As CMO, Kenny and the interactive marketing team are tasked with telling the Harvard story and providing information to the 70,000+ HBS alumni and anyone who’s learning about HBS, 70% of whom are getting information through digital means.
To read the full, original article click on this link: How Harvard Business School Leverages Social Media to Boost Its Brand
