Digital strategy is often sidelined as the poor cousin of traditional planning and strategy. Even when it isn’t overlooked it still seems that many forget about why they are actually creating a digital strategy in the first place.
I want to highlight five of the top mistakes made when developing a digital strategy.
1. Not Clearly Understanding the Business Objectives
Seems pretty straight forward – you’d be surprised at how badly wrong this stage of the process can go. Clearly defining the business objectives is key in understanding how to plot the way forward with a digital strategy.
To read the full, original article click on this link: The top five mistakes people make in developing a digital strategy | memeburn
