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Founded by Rich Bendis

Reach for The Star

I've been doing a lot of thinking these days about "culture of innovation" -- trying to get down to the root of what the heck it's all about.

It's easy to wax poetic about the topic (and a lot of people do), but too much of the stuff I've been reading sounds like bad advertising copy for motherhood and apple pie.

So, at the risk of oversimplifying the whole thing, here's my blogospheric whack at boiling the mumbo jumbo down to the core.

If you want to create a sustainable culture of innovation, you will need to understand that there are always four forces at work -- four currents that are always interacting with each other:

1. Top Down 2. Bottom Up 3. Outside In 4. Inside Out

To read the full, original article click on this link: The Heart of Innovation: The Four Currents of a Culture of Innovation