Too often organizations think innovation is simply about generating a lot of
creative or “out-of-the-box” ideas. But in organizations where innovation has truly become central to their culture, ideation is simply one step – and not necessarily the first – in an innovation process. Don’t confuse innovation with ideation. Ideation is a tool, but innovation is a process. Don’t let the word “process” intimidate you. Instead, focus on these five guidelines to jump start your innovation process.
1. Inclusion
Innovation isn’t an independent exercise. It takes the collective knowledge and, just as importantly buy-in, of the organization to be successful. Create an innovation team and get key stakeholders involved early and often. First, inform them of the process you want to use to jump start innovation, and then consistently include them in the steps and key outputs of that process. In other words, keep key stakeholders informed and involved. If you’re thinking that there are a million stakeholders in the organization, focus initially on those that have the power to impact whether the concepts defined as a result of the process will live or die on the vine. You can and should expand/modify the team as appropriate for different phases of the process.
To read the full, original article click on this link: Innovation Jump Start! A 5-Step Process for Seeding an Innovation Culture | The Brainzooming Group | Strategy Consulting and Strategic Planning
