Picture a dad on a Saturday morning toting a bike with a broken chain and a disappointed kid. Dad’s already been to the hardware store, with no luck. Two stops later, exasperated and increasingly frustrated, both father and son find their way to Zane’s Cycles in Branford, CT.
Within minutes they find out what will fix the chain: a 25-cent master link. The salesman at Zane’s hands it over, with a firm “No charge.” Zane’s has decided to give these parts away. Anything that costs a buck or under, they give to any customer who needs it. Though small in price, these parts are usually attached to a frustrating experience for the customer.
To read the full, original article click on this link: How (Small) Heroic Acts of Kindness Will Grow Your Business
