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Raising funding can be potentially expensive, as it requires resources, and time-consuming experience. Done correctly, it can yield valuable results and a substantial financial investment to grow your business. Enthusiastic entrepreneurs that want to go this route should be well prepared and display these five key essentials that funders look for when considering investing.

1. Know your market

Clear and thorough market and competitor analysis is the mainstay of any successful business concept — even more so when seeking funding. Understanding who you’re selling to, what pressing need you’re addressing and what competition you’re facing enables the funder to evaluate the potential of your business, and their investment return.

To read the full, original article click on this link: Five elements needed to attract startup funding | memeburn