Long-term, large-scale trends like population growth, resource constraints, and climate change are reshaping buyers’ needs and business practices. These big shifts and other “megatrends” are creating major risks (think: geopolitical unrest) and opportunities (think: clean technology innovations).
WRI is working with partners in the private sector to make a compelling case for next practices — innovations that will help solve urgent challenges, like global climate change. In doing so, we can draw several lessons from how companies approach megatrends today.
To read the full, original article click on this link: Mining Megatrends for Innovation: Making a case for bolder action in a changing climate | WRI Insights
