Businesspeople and consumers alike look up to Steve Jobs as perhaps the greatest CEO of his generation. He undoubtedly made a profound impact on this world.
But business executives shouldn't read his biography. You can't be like him, and you shouldn't be like him. And when you read it, you won't be able to resist trying.
You can't be like him because he was a genius.
Many of the business lessons in Walter Isaacson's biography of Jobs can't be applied anywhere else. Jobs had a management style unique to himself, and it was deeply connected to his company and industry at the time. What he did at Apple only worked because of his own inexplicable, and extraordinary, abilities.
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