As a business owner, I’m always looking at how to structure relationships. I’ve joked that a sense of humor is our main concern when evaluating new clients at Karten Design. But when I really think about it, compatibility and the ability to have fun with your clients is a serious matter.
Recently, the composer Michael Giacchino shared his creative process with our studio. This guy has won Oscars and Emmys; he’s composed music for popular TV series like Lost and blockbuster movies like Up. The possibilities for such a successful composer are nearly limitless. But when I asked him what he would like to do next, his answer surprised me: “I just want to work with my friends.”
To read the full, original article click on this link: Innovation's No-Duh, No-Joke Secret Sauce: Friendship | Co. Design
