The fuzzy front end of innovation confronts you with a lot of questions. For the new edition of my book ‘Creating innovative Products and Services’ I have posted a question on front-end innovation struggles to innovation practioners in more than 20 linkedin groups. The response was massive. I made a list of forty reasons why people struggle starting innovation in their companies in daily practice.
To read the full, original article click on this link: 40 Reasons Why People Struggle with Innovation | InnovationManagement
