The global recession hasn’t changed our consumer culture all that much, but just wait a few years. Increased resource scarcity, population growth, and climate change have the potential to reshape the entire consumer supply chain.
The brands that succeed will be the ones that are the most adaptable to whatever nature throws our way. The Consumer Futures 2020 report, developed by the U.K.'s Forum For The Future, takes a stab at imagining what consumer culture will look like nearly a decade down the line.
To read the full, original article click on this link: What Consumer Culture Will Look Like In 2020 (And How Brands Can Adapt) | Co.Exist: World changing ideas and innovation
