If they want to compete successfully in the future, companies should hold off on rapid ideation and faster commercialization until they take an unflinching look at what is truly stifling breakthrough innovation. In this article, Soren Kristensen provides insight on how honest self-reflection can free you from your biggest impediment to growth.
Globalization, emerging markets and mobility have prompted all businesses to reassess their viability, shifting breakthrough innovation from a competitive advantage to a competitive imperative.
Many companies are hanging their hopes on the promise of improved customer insights via new social media, crowd sourcing and listening channels. In theory, the potency of these ideas will catalyze a new organizational velocity around innovation, making them first-to-market with audience-pleasing products and services that previously proved elusive.
To read the full, original article click on this link: Innovation’s Silent Killer | InnovationManagement
