I saw Richard Saul Wurman, author of Information Anxiety and founder of TED, speak at the PCMA conference last week in San Diego. Among various topics, Richard Saul Wurman talked about how there is very little real innovation, defined as completely new ideas that have not existed previously. In fact, Wurman characterized most things that pass for innovation as simple improvements over what is already available. He pointed out that even the automobile wasn’t invented; it was aggregated from multiple other inventions, including the steam engine and a horse-drawn carriage.
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