Mobile health startup CellepathicRx has upgraded its technology and added a couponing capability to its client-branded apps for retail pharmacies.
The addition of front-store couponing to the apps will help retail pharmacy customers increase store traffic and build store loyalty, according to a statement from Cleveland-based CellepathicRx.
CellepathicRx sells patient-adherence mobile apps to retail pharmacies that are intended to help those pharmacies sell more drugs. The company’s software can deliver medication and refill reminders and educational materials to patients via mobile apps, text messages or email, for example.
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