To create Sabi, a McKinsey-trained former VC paired with all-star designer Yves Behar. Their process offers lessons about finding a good business opportunity--and a monumental change in American life.
Most entrepreneurs embark down that path with a mix of luck, circumstance, and insight: They’re futzing with some clunky gadget, and then boom! They realize how to fix it. Or they’ve worked so long at something that they simply know how to do it better.
Asaaf Wand, the founder of Sabi, a line of branded, ergonomic wares for the aging which launches today, is a completely different sort of entrepreneur. Rather than intuiting some need out of the ether or working toward his big idea over a decade, he applied a mix of analytics, hustle, and hard work to finding an overlooked business opportunity. Thus, his example is a good argument that, while genius never arrives on demand, methodical discipline can conjure real innovation. In other words, there’s hope for the rest of us who aren’t about to invent the cure for cancer.
To read the full, original article click on this link: 5 Innovation Lessons From A Breakthrough Brand Aimed At Aging Americans | Co.Design
