Now that we are solidly into 2012, it’s time to stop dreaming and start doing. One of my business resolutions was to create product and service offerings that are rooted in targeting my ideal customer, what’s important to them when they are buying what I’m selling and then developing an offer that is structured for exactly how they want to buy.
Over the last few years, I’d done a decent job of targeting my customers and understanding what was important to them, but I’ve never really created an offer around exactly how they want to buy. I’m not going to kid you – it’s been a challenging process that’s involved daily quiet sessions picking through my brain, observing my customers’ behavior and trying to parse out exactly what’s going to resonate with them.
To read the full, original article click on this link: Start Your Engines and Read the “Roadmap to Revenue”
