The advent of new technologies often begets the decline of established crafts. But sometimes, to quote the cliché, when innovation closes one door, it opens another. When we started DodoCase--which makes iPad cases using bookbinding techniques--on paper we were doing lots of things “wrong.”
We had decided to manufacture our products in one of the most expensive cities in the world using techniques that were hundreds of years old. We operated without an office, meaning we had no permanent production facility, and we had just a small core team. No one had seen the iPad at this point, so we designed a case for a product we’d never laid eyes on or used. As it turns out, each of these seemingly questionable, and certainly not advisable, decisions turned out to be keys in building a profitable business that encourages sustainable products and creates local jobs.
To read the full, original article click on this link: Risky Ideas Turn Into Smart Businesses When Your Values Are Clear | Co.Exist: World changing ideas and innovation
