Babson College is setting out to change the way entrepreneurship is defined. The educator, convener and thought leader for Entrepreneurship of All Kinds(TM), Babson has launched a new, fully integrated advertising and marketing campaign. The campaign is designed to extend the definition of entrepreneurship, asserting, "The World Needs a New Definition of Entrepreneurship. It's Being Written Here at Babson." The keystone of the campaign is a new digital hub, define.babson.edu, which creates opportunities for the community at-large to participate in the "Redefining Entrepreneurship" effort by posting and sharing their definitions and accessing information about the entrepreneurial experience.
"Technology has evolved. The economy has shifted. The world has changed. And today's entrepreneurs do more than just start businesses," said Babson's Chief Marketing Officer, Sarah L. Sykora. "As the recognized global leader in entrepreneurship education, we here at Babson know that 'entrepreneurial thought and action' is crucial to organizations of all types and sizes, from large corporations to new ventures. Today, more than ever before, the social, economic and environmental issues confronting our world require solutions - the type that entrepreneurship, broadly defined, is uniquely capable of delivering. Through this campaign, we invite the community to help us extend the definition of entrepreneurship and, in doing so, help shape how the world views and values entrepreneurs."
To read the full, original article click on this link: Babson Engages the Marketplace in Redefining 'Entrepreneurship,' Launches New Advertising and Marketing Campaign - Yahoo! News
