"A lot of people have been writing about open innovation," says Wharton management professor Felipe Monteiro. A typical example, he adds, is Procter & Gamble's Connect + Develop strategy, which encourages collaboration with outside organizations as a way to bring new products to market faster and more efficiently.
While the P&G approach "has gained a lot of traction," Monteiro notes, it also raises questions about whether, and when, companies should be concerned about protecting their own knowledge. Monteiro's research into this issue has led to a paper titled, "Does Strategic Protection of Knowledge Undermine the Effectiveness of External Knowledge Sourcing?" co-authored with professor Michael Mol from the Warwick Business School, and professor Julian Birkinshaw from the London Business School.
To read the full, original article click on this link: Research Roundup: The 'Flip Side' of Open Innovation, Productivity Losses from Bad Weather and Assessing the Risks of Outsourcing - Knowledge@Wharton
