Electronics retail company Best Buy decided to forgo the regular celebrity spokesperson for its annual Super Bowl commercial in favor of highlighting mobile technology innovators.
During this year’s Super Bowl game, the company aired a 30-second commercial titled “Phone Innovators. The commercial featured a handful of heavy hitters, including camera phone inventor Philippe Kahn, text-to-speech inventor Ray Kurzweil, SMS message innovator Neil Papworth, Instagram founder Kevin Systrom, Square founder Jim McKelvey, and Shazam creators Chris Barton and Avery Wang.
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