American companies have been investing in China for years — but mainly in the form of cheap labor. With all the R&D moving into Asia, there's a huge opportunity for companies to invest in innovation abroad. But they need to know how to approach the market.
In A CEO's Guide To Innovation In China, McKinsey's Gordon Orr and Erik Roth, who are based in the company's Shanghai office, discuss the four biggest obstacles to innovation in China:
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