General Electric, the industrial goods to financial services group, is enhancing its approach to innovation, particularly by exploiting technologies such as mobile apps and social media.
Beth Comstock, GE's chief marketing officer, told Innovation Excellence that the firm has increased in-house R&D expenditure by 31% in four years and spent $50bn on product technology since 2000.
"Things are changing so rapidly that you're always looking around the corner," she said. "At the same time, we have this challenging dynamic where half of the world is growing and advancing rapidly while the other half is in recovery."
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