The most successful entrepreneurs and executives I have seen are savvy business people first, and experts in their field second. This may seem counter-intuitive to technologists, especially in an era when technology seems to be driving the world. Yet the sad truth is that a technology not focused on a real problem is not a business, and will probably fail in the marketplace.
Examples that come to mind include satellite phones, the Segway PT vehicle, hydrogen fueled auto engines, and many more. The issue in these cases was ususally not the technology per se, but the bigger business picture of marketable prices, ease of use, and support infrastructures.
To read the full, original article click on this link: Startup Professionals Musings: The Big Picture Trumps Technology Every Time
