Effective leaders are the key influence in bringing about innovation and opportunity. Their search for ways to advance and grow the organization takes them far beyond the traditional structures, methods and concepts that have worked in the past. In today’s fast-paced market climate, empowering members to test new approaches and ideas is critical. This creates the innovation, creativity and opportunity needed to drive change.
The forces of change come from both inside and outside the organization: customers are the source of demand for product and service innovation; process innovation generally comes from within the organization itself and through its employee members. There are definite factors needed to create the innovation—in essence a willingness to break from past methods—to effect positive change and incremental transformations.
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