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Puffed quinoa? Mini cookies? Maybe throw in some blueberries, cinnamon or chia seeds? Whatever you want in your breakfast bowl, a newly hatched startup called Cerealize wants to sell you a subscription to it.

The startup’s eleven founders met at the start of an unusual hackathon called The Startup Bus on Tuesday. They’ve spent the past four days alongside other teams of entrepreneurs putting together a pilot site — while in transit to South by Southwest in Austin.

“We basically haven’t slept in four days,” says co-founder Falon Fatemi. “And we have been partying while launching a startup. It’s a bonding experience.”

To read the full, original article click on this link: Cerealize Wants You To Subscribe To Your Own Cereal Creation