This isn’t an anti-entrepreneur rant. It’s also not a piece to discourage anyone from launching their own business. It’s a warning for those who seek to launch their startup to understand some of the lesser-discussed reasons why 99% of new businesses are Dead On Arrival.
As outlined, success is
1) subjective, relative and fluid:
i) we define success based on what drives us,
ii) but we tend to measure it relative to other people’s success and over time,
iii) we convince ourselves to change its definition, revising upwards or downwards, depending on the conditions on the ground.
To read the full, original article click on this link: Why Entrepreneurs Fail And Most Startups Are DOA | TechCrunch
