A while back, I wrote about the value of Michael Porter’s Five Forces framework for analyzing the competitive environment, and using every opportunity to highlight and emphasize your relative advantages, whether they be price, features, or bargaining power. But once you start selling products, all of these pale in comparison to the level of customer experience you provide.
I agree with John Spence, in his book “Awesomely Simple,” that in a world of nearly limitless product options and highly educated consumers with instant access to price, features, and benefits of almost every product, delivering consistently superior customer service is the only differentiator left for creating loyal and engaged customers.
To read the full, original article click on this link: Startup Professionals Musings: 10 Ways to Make Your Customer Experience Stand Out
